Day 5: Nurturing Your Online Presence with Maa Skandamata

Associated with: Maa Skandamata – Mother of All Nurture

The prasad that is Maa Skandamata, the Goddess of food and love, nourishes our fifth day, the fifth day of our entrepreneurial Navratri. As she herself nurtures and cultivates her disciples, so now it is our turn to plow and fertilize our web world with the appropriate social media machines. A social media strategy has practically turned into the spine to not only reaching your audience but also building those relationships, that actually care, and a solid, reliable brand in this fast paced world.

Why Do You Need a Social Media Strategy?

If a social media plan is a garden if it is not properly planned out and tended to daily then nothing will ever bloom. Here’s why this investment is essential:

• Builds Community: My favorite part of social media though is that it’s so much more personal. That could be done by engaging your audience or even telling stories about them but the point is to build a fan base and a loyal following of customers around your brand.
• Boosts Brand Visibility: Between IG, Facebook, and LinkedIn, there are billions of active users, so a solid social media strategy can truly separate your brand’s presence. Now is your time to shine and show them what you have.
• Enhances Customer Engagement: Social media serves as a catalyst for engagement. You know, the more you get your audience involved, listen to what they have to say, reply to comments, messages, feedback, etc. the more you are going to trust their judgement.

5 Steps to Craft Your Social Media Strategy

1. Define Your Objectives: What do you want to achieve through social media? It might be brand awareness, it might be driving traffic to your website, it might be sales, but whatever your goals are, having those will help your social media strategy be so much more effective.
2. Know Your Audience: Understand who you are targeting. Get to know their interests, preferences, and behaviors. Since then you know what to write something that will reach out to them and touch them.
3. Use the Right Channels: Not all social media platforms are created equal. Choose channels that align with your target demographics. Linkedin is professional, but then there are the “look at me” companies like instagram.
4. Make Your Content Engaging: Present content that reflects your brand’s personality and values. The stories of behind the scenes, the customer’s testimonials, the experiences that educate and motivate the audience. Incorporate images and videos to enhance your content.
5. Measure and Refine: Utilize analytics tools to monitor performance metrics. Keep track of engagement rates, follower growth, and overall content performance to identify areas for improvement and refine your social media strategy for better results.

Tools for Maximizing Your Social Media Strategy

Strategy is all good and well but in the world of social networking it means nothing if you don’t have the media to do it. Here are a few of the best options:

• Hootsuite: Something that you can manage multiple accounts on at the same time, you can schedule when you want things to be posted, and you can track performance, all from one dashboard.
• Canva: A bad ass application where you can make these awesome graphic designs for your statuses, to get the attention of your followers.
• Buffer: An excellent post scheduler, Buffer also provides insights into which posts resonate most with your audience.

Benefits of a Powerful Social Media Presence

A strong social media presence offers numerous benefits, including:

• Increased Traffic: Good social media could bring a lot of traffic to your website and that traffic could be leads.
• Brand Loyalty: Actual “feeling out” time and actually getting to know the customer establishes the consumer confidence base and consequently, repeat business.
• Social Media Feedback: So now u can track instantly the image of your company over social networks. However, this kind of response lets you know exactly what you need to do to make your better products and services.

Conclusion: Nurture Your Online Presence with Maa Skandamata

Under the maternal care of Maa Skandamata, this is the perfect time to jump in, Talk is cheap, it is time to put your money where your mouth is, and fund your social media strategy. And then place those profiles in the media most capable of reaching your target audience. After all, this is social media we’re talking about, not just sell sell sell your business, but building relationships and communities. So let anymakershub assist you along this exciting voyage and your digital prence will blossom.

Author: Taikhum Bijoliya